Company Introduction
Headquarters Location: Cupertino, California
Core Business Summary: Apple Inc. designs, manufactures, and markets consumer electronics, computer software, and online services.
Overview
$256.48
38.99
6.58
$3,806.26B
Company Overview
Core Products & Services: iPhones, Macs, iPads, Apple Watches, AirPods, and services like Apple Music and Apple TV+
Industry Sector: Technology
Industry Trends
Industry Growth Next 5 Years: 5-7% CAGR
Key Demand Drivers: 5G adoption, artificial intelligence, and growing demand for streaming services
Last 5 Year Cagr Industry Growth: 10.3%
Major Competitors: Samsung, Google, Amazon, Microsoft
Financials
| 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | |
|---|---|---|---|---|---|---|---|---|---|---|
| Revenue | $215.64B | $229.23B | $265.60B | $260.17B | $274.52B | $365.82B | $394.33B | $383.29B | $391.04B | $0.00 |
| YoY % | +6.3% | +15.9% | -2.0% | +5.5% | +33.3% | +7.8% | -2.8% | +2.0% | -100.0% | |
| EBITDA | $73.33B | $76.57B | $87.05B | $81.86B | $81.02B | $123.14B | $130.54B | $125.82B | $134.66B | $0.00 |
| YoY % | +4.4% | +13.7% | -6.0% | -1.0% | +52.0% | +6.0% | -3.6% | +7.0% | -100.0% | |
| FCF | $53.09B | $51.15B | $64.12B | $58.90B | $73.37B | $92.95B | $111.44B | $99.58B | $108.81B | $0.00 |
| YoY % | -3.7% | +25.4% | -8.1% | +24.6% | +26.7% | +19.9% | -10.6% | +9.3% | -100.0% | |
| EPS | 2.07 | 2.30 | 2.97 | 2.98 | 3.27 | 5.62 | 6.11 | 6.12 | 6.08 | 5.62 |
| YoY % | +11.1% | +29.1% | +0.3% | +9.7% | +71.9% | +8.7% | +0.2% | -0.7% | -7.6% |
Growth Drivers
Historical Growth Drivers: iPhone sales, expansion into new markets, and growth of services segment
Future Growth Drivers: 5G iPhone adoption, increasing demand for wearables and streaming services, and expansion into new markets like India and Southeast Asia
Product Innovation: Apple's focus on innovation, such as the development of new iPhone models and services like Apple Arcade
Technology Adoption: Adoption of artificial intelligence, machine learning, and cloud computing
Strategic Partnerships: Partnerships with companies like IBM, Cisco, and SAP
Market Position
Competitive Position: Market leader
Estimated Market Share: 17.9% (smartphone market)
Technological Moat: Strong brand loyalty, proprietary operating systems, and secure ecosystem
Strengths
- Valued at over $2 trillion
- iPhones, Macs, iPads, Apple Watches, AirPods, and services
- $210 billion
- 87% customer retention rate
Weaknesses
- Dependence on iPhone sales, which can be affected by economic downturns
- Antitrust investigations and potential changes to international trade policies
- Increasing competition from Chinese smartphone manufacturers like Huawei and Xiaomi
- Dependence on suppliers in countries like China, which can be affected by trade tensions and other geopolitical factors
Valuations
Outlook
Opportunities: Growing demand for 5G smartphones, increasing adoption of wearables and streaming services, and expansion into new markets
Risks: Competition from Chinese smartphone manufacturers, regulatory risks, and potential economic downturns
Horizon: 3-5 years
Stock Price Performance
| 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | |
|---|---|---|---|---|---|---|---|---|---|---|
| Price | 27.50 | 35.92 | 41.67 | 47.81 | 60.23 | 123.00 | 174.31 | 166.17 | 170.03 | 223.19 |
| YoY % | +30.6% | +16.0% | +14.7% | +26.0% | +104.2% | +41.7% | -4.7% | +2.3% | +31.3% |
Stock 3 Year Rolling CAGR
| Metric | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Average |
|---|---|---|---|---|---|---|---|---|---|
| Revenue | 7.19% | 4.31% | 1.11% | 12.03% | 12.83% | 1.57% | -0.28% | – | 5.54% |
| EBITDA | 5.88% | 2.25% | -2.36% | 14.58% | 17.23% | 0.72% | 1.04% | – | 5.62% |
| FCF | 6.49% | 4.81% | 4.59% | 16.43% | 14.95% | 2.32% | -0.79% | – | 6.97% |
| EPS | 12.79% | 9.02% | 3.26% | 23.55% | 23.17% | 2.88% | -0.16% | -2.80% | 8.96% |
| Price | 14.86% | 10.00% | 13.07% | 37.02% | 42.51% | 10.55% | -0.83% | 10.33% | 17.19% |
